ABOUT ME
I am a recent graduate from the University of Wisconsin-Madison. I began pursuing a bachelor's degree in Psychology back in 2021, due to my deep passion for mental health and studying how the human mind works. While my studies in psychology have been incredibly fulfilling, I felt as though something was missing. I have always considered myself more of a right brain thinker who is driven by creativity. My love for art and the creative drove me to pursue a certificate in graphic design as well so that I could marry my love for both art and science. I have worked with physical mediums my entire life, even selling my work in a local art gallery starting in 2021. Throughout my studies, I have learned the importance of psychology within art, and how a complete understanding of the human brain can be extremely beneficial to artwork, especially as it pertains to graphic design in a business sense. I look forward to applying what I know about the psychology of the consumer to my digital work to provide a vantage point beyond surface level.
My Approach
I believe in the power of good design and storytelling to bring a brand's essence and personality to life. From conception to project completion, I prioritize listening to ensure the best possible results for my clients. My approach combines design inspiration from the art world with market research and analysis to provide a truly unique visual identity for my clients.
Core Values
In my work, I abide by these core values:
Think: This is 90% of the job.
Ask: Discover the things you don’t know.
Get inspired: Create something new.
Collaborate: Big things can’t be done alone.
Create: Don’t fall in love with your creation.
Why Psychology?
Besides having a passion for mental health advocacy, I believe an in depth understanding of the mind is crucial for successful designs. Getting into the mind of the consumer can help create designs that increase sales and target new audiences.
Services
Web Design
I specialize in creating impactful and user-friendly websites tailored to your unique brand and audience, utilizing the latest design trends and technologies.
Graphic Illustration
My passion for illustration translates into visually captivating and original artwork, adding a distinctive touch to your projects.
Print Design
I excel in creating print materials that leave a lasting impression, from brochures and flyers to posters and business cards.
Packaging Design
I craft innovative and eye-catching packaging designs that resonate with your target market and elevate your product's shelf appeal.
Branding
I develop compelling brand identities that authentically represent your business, leaving a memorable impact across all touchpoints.
Physical
Artwork
Not only am I a designer, I also do oil pastels, acrylic painting, fiber arts, resin, and more!